TRACTION & RETENTION
Why users try your product once and don’t return
A way to investigate the gap between first use and lasting value.
INSIGHTS / FIELD NOTES
Better questions for the work after launch.
Short, practical writing on validation, customer discovery, traction, retention, distribution and growth.
PRODUCT VALIDATIONCUSTOMER DISCOVERYTRACTION & RETENTIONDISTRIBUTION & GROWTH
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PRODUCT VALIDATION
Do you have a product problem or a distribution problem?
Questions to separate the two before changing your roadmap.
CUSTOMER DISCOVERY
Customer praise isn’t product demand
How to look for stronger signals than polite encouragement.