PRODUCT CONSULTING FOR FOUNDERS
I help founders diagnose traction, retention, product-market fit and distribution problems - then test what matters before more time and money go into the wrong solution.
For founders and product teams with a live product, early users and an important question they need evidence to answer.
IMPACT ACROSS
100+ FOUNDER PROJECTS
Founders and product teams supported
Growth in key product metrics
To see measurable progress
Move forward with clearer, evidence-based decisions
CHOOSE THE PROBLEM YOU’RE TRYING TO SOLVE
Start with a focused diagnosis. Go deeper with a sprint only when the evidence says you should.
1 / DIAGNOSE
RECOMMENDED STARTBest when: Something isn't working, but you're not sure why.
We'll examine your product, customer behaviour and available evidence to identify the most likely constraint.
You leave with:1–2 hours · $250 USD
Request a diagnosis2 / DISCOVER
Best when: People are trying the product, but you're unsure whether they're getting enough value to stay.
We'll investigate who gets meaningful value, why others drop away and whether you have evidence of repeatable demand.
You leave with:1–2 weeks · From $1,500 USD
Discuss this sprint3 / REACH
Best when: You have something valuable, but too few of the right people are finding it.
We'll examine where acquisition breaks down, how your strongest customers found you, and which audiences, messages and channels deserve testing.
You leave with:1–2 weeks · From $1,500 USD
Discuss this sprint4 / DECIDE
Best when: You're about to make an expensive product, engineering or marketing bet.
We'll identify the assumption that could make the decision right or wrong, then design the fastest credible way to test it.
You leave with:1–2 weeks · From $1,750 USD
Discuss this sprintCancellation & refund policy applies. View policy
HOW IT WORKS
No long commitments. No generic advice. Just a structured way to find the right next step.
Tell me what's happening, what you've tried and share relevant context or data.
I review your product, users and available evidence before our session.
A 1–2 hour working session to identify the most likely constraint and challenge assumptions.
A written summary with priority hypotheses, evidence gaps and the next test.
Continue into a sprint within 7 days and the full $250 fee goes toward your engagement.
Once we agree the scope and total fee for a sprint, you’ll receive a secure payment link to confirm the work.
WHAT YOU’RE PAYING FOR
Not more features. Not another generic growth playbook. You’re paying for a structured investigation, evidence strong enough to make a decision, and a practical next move.
Decisions start with behaviour, customer evidence and the data available.
Test the highest-risk assumption before committing more time and money.
The work ends with a clearer choice about what to do next - build, change or stop.
START THE CONVERSATION
Share the problem, what you’ve tried and what you’re seeing. I’ll review your context before we speak.
Product consultant & author of
Stop Building, Start Validating
BEFORE WE WORK TOGETHER
What the work involves, where to start and what to expect from a product consulting engagement.
Founders and product teams with a live product, early users and an unresolved traction question. That might mean visitors who do not sign up, users who do not activate or return, difficulty converting usage into payment, or uncertainty about distribution.
Start with Product Diagnosis when something is not working but the cause is unclear. A sprint goes deeper into a specific question about product-market fit, distribution or a consequential assumption. If you are unsure, share your situation through the enquiry form.
A review of your product, users and available evidence before a 1–2 hour working session. You leave with a written summary covering the most likely constraint, priority hypotheses, evidence gaps and the next test worth running.
That is a useful problem to investigate. We can examine who receives meaningful value, the problem they are trying to solve, existing alternatives, willingness to commit and friction in the path to payment. The evidence determines whether to test the offer, pricing, audience, product value or purchase journey.
Share your product URL, intended customers, the problem you are seeing and what you have already tried. Include relevant signup, activation, retention or payment data, plus customer feedback if available. If the evidence is limited, explain what you currently know and where you are making assumptions.
Yes. Founders in the United States, the United Kingdom, Europe and elsewhere can enquire. Include your location and time zone when sharing your context so we can discuss fit and scheduling.
No. The work provides a structured investigation, clearer evidence and a focused next decision. Customer demand, product-market fit and growth depend on factors that cannot be guaranteed. A useful outcome may be changing an approach or stopping a weak bet before spending more.
Yes. Continue into a sprint within 7 days and the full $250 diagnosis fee goes toward the engagement. Sprint scope and the total fee are agreed before the work is confirmed.
Read the cancellation and refund policy before booking a diagnosis. It explains the terms that apply to your booking.
Investigate audience fit, messaging, trust and signup friction.
Locate the first meaningful outcome and the friction before it.
Trace the customer journey before deciding where to invest.
Prefer to work through the questions yourself?Explore Stop Building, Start Validating.