ABOUT / JOSHUA AJIEH
I build products too. That's why I wrote this.
A product manager and consultant interested in what happens between a promising idea and a product people actually use, return to and pay for.
THE WORK BEHIND THE BOOK
Better questions lead to better decisions.
My work sits across customer discovery, product strategy, delivery and growth. I wrote Stop Building, Start Validating around a problem I keep coming back to: teams can build quickly, yet still struggle to learn whether they are building the right thing for the right people.
The book is a field guide for founders who have already launched and need a clearer way to investigate weak traction. I also work directly with founders on product, retention and distribution challenges.
JOSHUA / AT A GLANCE
Product manager, consultant and author.
- Who I help
- Founders and product teams with a live product who need to understand what is holding back traction.
- What I work on
- Customer discovery, product validation, activation, retention, willingness to pay and distribution.
- How I approach the work
- Examine customer behaviour and available evidence, identify the assumption worth testing and choose a focused next experiment.
- Consulting
- Product Diagnosis and focused consulting engagements for founders investigating a live product challenge. Explore consulting options.
- The book
- Stop Building, Start Validating is a practical field guide for founders investigating weak traction after launch. Available on Amazon in Kindle, paperback and hardcover.
- Selected work
- The product management portfolio shows how I approach product questions, evidence and decisions.